Is it kind of stupid but I just thought of something…
Shorter branding is better and longer branding is harder for people to understand if they don't have context, could the main reason why “smarter articles and slogans” don't connect it because the rival brands parties and whatever are way shorter? Could it be that an image in a few words connect to people rather than an image in a paragraph of information, even when the information contained in it is super valuable?
How many problems are just connected to the faith that one side had marketers that understood that and the other side had marketers that understood ideas?
I'm going to think on it!